Are mornings prime political advertising times?

Posted by Ryan Jerz on Monday October 13, 2008.

Cross-posted at the Nevada Appeal.

I had the misfortune of being sick for most of last week, and on Friday I stayed home to make sure I got the best of my cold. I decided to sit on the couch and watch television in the morning at around 9:00, so I got comfortable and switched the set on.

I really couldn’t believe what I saw. For one thing, Friends was on at 9:00. I figured I’d be tuning into CBS to find a morning news show. For another, just about every single commercial was political.

Every one.

And there were quite a range of them. In the 45 minutes I spent watching that station I didn’t see a repeat commercial, and the range of candidates was not a large one, either. It was basically McCain, Obama, and the two candidates squaring off in my local Congressional race. They threw all of them in there. Frankly, those commercials were what kept me watching the station for so long (Friends is also on at 9:30).

I thought about those commercials all day on Friday. Why were there so many on at that time? Unfortunately, I did not tune into the court shows that come on around 2:00 or 3:00 in the afternoon, but that would be the next place I would want to check for those spots.

I have been out of the demographic that watches television during the day for a long time. But I remember those slots being dominated by personal injury lawyers and other class action lawsuit commercials prompting you to call in if you’ve taken this drug or that rug. Is this normal activity for an election season? Do the politicians dominate the airwaves during the day, or was there something I simply was missing about that time slot that made the advertising attractive?

My guess is that it is a cheap time, and you catch a lot of the stay at home parents who keep the television on following the morning news show. Is there something else about that demographic I’m missing?

Ryan JerzRyan Jerz is an all-around good guy who wants people to eventually refer to him as "that dude who climbs mountains."

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