Bob Conrad brilliantly lays out a strategy for launching a social media political campaign

Posted by Ryan Jerz on Saturday June 13, 2009.

Start here. Read all the parts, then come back.

Having read that, you should now know what I think the background is. There’s this guy running around on Twitter and other places, I suppose, who was talking about getting a cease and desist order for his actions fighting against higher taxes in Nevada. Or something. See, the problem was that while there was publicity about the cease and desist, the dude categorically refused to answer questions about:

  1. Who sent the order
  2. What the order actually called on him to “cease and desit” doing
  3. Who he really is
  4. Anything else

It was the quintessential bullshit PR stunt completely void of:

  1. Transparency
  2. Truth (presumably)
  3. Real names
  4. Substance

See, the thing is, when Bob sees something inherently interesting to PR people, something he lays claim to being, he tries to figure out if the people involved are handling it correctly. I can also say from personal experience, he’ll also offer help when it’s something that has a lot of merit. Had this clown Todd Taxpayer’s claim had any merit (something that could have been figured out by his answering the simple question of who sent the order), I have no doubt that Bob would have played a role, big or small, in the open or not, in helping publicize the injustice that the order would have represented. I have no doubt whatsoever.

Instead, however, this guy refused to answer questions and instead pointed Bob, and by default all of the people subject to his PR stunt on Twitter, to a column written by the infallible (according to the wackjob contingent) Chuck Muth about taxes.

Whiskey. Tango. Fuck?

Therefore, as I read this, Bob must have decided to make fun of this bullshit by detailing how a ridiculous campaign seeking publicity for your bad videos without even a proper player (based on the conventions of the World Wide Web), bad haircut, and trite ideas, can be launched. Without taking a political stance on this (and believe me, I’m not), I can’t help but laugh at this dude. He turned his refusal to answer questions into an attack on Bob for being a state worker wanting his taxes to be raised so he can continue to live in style, or something of that nature. Bob never once took a stance on the topic—he approached it completely from the angle of a PR guy seeking to teach someone who needs a lot of help. Instead, he was met with a wall and decided he could have a little fun with it.

So, if you haven’t already read what I’m talking about, go read it now. It’s golden.

Ryan JerzRyan Jerz is an all-around good guy who wants people to eventually refer to him as "that dude who climbs mountains."

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