Link: Papers' mistake was giving away ads (not content)

Go read this article. I remember hearing a couple of years ago that the New York Times needed 12 internet readers to equal one print reader in terms of advertising revenue. I immediately wondered aloud whether the problem wasn’t conversion among internet readers, but devaluation of the internet by the paper itself. This is certainly the same thing, said in a much smarter way than I’m capable of, and it puts this recent debate about charging for content in perspective. Good stuff if you care where journalism is going. (Link)

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posted by Ryan Jerz on Sunday March 1, 2009

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